December 16th, 2025: Bridging US-France Business Culture Gaps: CES Edition

Join us for an interactive webinar designed to help French entrepreneurs and business leaders prepare for major U.S. trade shows like CES!

Join us for an interactive webinar designed to help French entrepreneurs and business leaders prepare for major U.S. trade shows like CES. Our expert panel will share practical strategies to overcome cultural differences and maximize your impact in the American market.

Topics include:
- Pre-show preparation: Crafting concise, action-oriented pitches and adapting marketing materials for U.S. audiences.
- During the event: Mastering networking etiquette, persuasion techniques, and pricing discussions.
- Post-event follow-up: Ensuring operational excellence and maintaining momentum with U.S. prospects.

Speakers:

Bérengère Ferrier – CEO & Brand Strategist, Revive Brands
Christina Rebuffet-Broadus – CEO, TransAtlantia
Stéphanie Liot – Project Manager Trade & Invest, Maison de l’Occitanie New York